Jurassic World, directed by Colin Trevorrow, stormed into theaters in 2015 with a promise to resurrect the magic of Steven Spielberg’s original Jurassic Park. With Chris Pratt and Bryce Dallas Howard leading the cast, it aimed to deliver a modern take on the classic dinosaur adventure. Jurassic World is the fourth film in the Jurassic Park movie series and the first in the Jurassic World trilogy.
The Marketing Campaign
Jurassic World’s marketing campaigns followed popular trends in other entertainment sectors where companies leverage mobile apps to enhance user engagement. Take iGaming, for example – by ensuring game designs are responsive across multiple mobile devices, companies drive engagement and retention rates and stay competitive in an ever-evolving technological space. For example, fans can now play Fruity Burst, Golden Odyssey or Age of the Gods – to name a few popular games - via different mobile devices, whether iOS or Android, without inconsistent experiences, thus boosting user experience.
In 2015, Ludia developed a game titled Jurassic World: The Game, where players could build and maintain the Jurassic World Park featured in the movie. During the previous year, the first official pictures of the film were released in April, while the first film stills followed in June. Jack Anthony Ewin and Timothy Glover later created a Masrani website to offer information that wasn’t in the film, such as the park’s origin. Another theme park website was developed with a high level of fictional detail to include aspects like weather reports, hotel accommodations, etc.
Late 2014 saw the film using teasers as a marketing strategy, followed by a TV ad that premiered during the Super Bowl XLIX in February 2015. Three posters for the film followed in April for three days leading up to the final film teaser. Besides Universal, which spent $34.9 million on TV ads for the film, Trevorrow partnered with other companies, including Dairy Queen, Kellogg’s, and Barbasol.
Jurassic World’s Release
Jurassic World received positive reviews from both critics and audiences, praising its visual effects, action sequences, and nostalgic ties to the original Jurassic Park film. It became a massive commercial success, selling approximately three million Blu-ray and DVD units within its first week of release.
By the end of 2015, it had penetrated the UK market and ranked as the second-highest-selling video of the year. Jurassic World’s success led to the creation of a sequel, Jurassic World: Fallen Kingdom, released in 2018, and subsequent plans for a sci-fi action film, Jurassic World: Dominion, released in 2022.
By garnering over $1.6 billion globally, Jurassic World set a new box office record and became the first film to collect over $500 million in a single weekend. A Deadline Hollywood report estimated the movie’s net profit to be $474 million, making it the third Most Valuable Blockbusters of 2015.
Overall, Jurassic World is an entertaining and action-packed adventure that successfully revives the magic of the original Jurassic Park while introducing new elements to keep the franchise fresh. With its engaging action sequences, stunning visuals, and thought-provoking themes, it offers a worthy addition to the Jurassic Park legacy, keeping audiences hooked to the screen.
